A 90-day plan, then relentless optimization.
We start by finding where leads are leaking, fix what matters most first, and report every month in the numbers your team runs on: tours, move-ins, and cost per move-in.
Four phases, one goal: more move-ins.
We review your campaigns, website, CRM, tour data, and AI visibility to find where leads are leaking.
A 90-day plan built around your occupancy targets, community by community.
Campaigns, landing pages, and tracking go live in weeks, not quarters.
Monthly reporting on tours, move-ins, and cost per move-in, not impressions.
What it's like to work with us.
A dedicated strategist who understands care levels, lease-ups, and long sales cycles, backed by paid media, SEO, and analytics specialists.
Every report ties spend to tours and move-ins, by community, so you always know what's working and what it costs.
We work with your sales directors on lead quality and speed to lead, because marketing only matters if inquiries become move-ins.
What we'll need from you.
Getting started is light on your team. Here's what helps us move fast.
Your ad accounts, analytics, Google Business Profiles, and website.
CRM access or regular exports, so we can connect marketing to tours and move-ins.
Someone on your sales team who can share feedback on lead quality.
Targets by community, plus any lease-ups or openings on the horizon.
Get your Occupancy Growth Audit.
A complimentary review of how your communities generate, convert, and lose leads.
Get My Free Audit- An AI visibility report: whether ChatGPT, Claude, Perplexity, and Gemini recommend you, and what they say
- A paid search and social performance review
- A website and landing page conversion review
- A local search and online reviews benchmark against nearby competitors
- A lead-response and CRM handoff check
- A prioritized 90-day action plan
Let's talk about your census.
A 30-minute call with a senior living strategist. Bring your occupancy goals, and we'll show you where the move-ins are hiding.
