Open with a waitlist, not a wait.
Lease-up marketing for new senior living communities that builds demand months before opening day, so deposits are in hand when the doors open.
You're selling a home that doesn't exist yet.
A new community has no residents, no reviews, and often no building to tour. Families need a reason to believe, and your team needs a pipeline long before opening day.
We build that pipeline with waitlist and founders' club campaigns, event promotion, and steady follow-up, then hand off to ongoing marketing as you stabilize.
A launch plan built around deposits.
A month-by-month plan from groundbreaking to opening, built around your deposit and move-in goals.
Paid search and social that build an early list of interested families in your market.
Pages that explain founders' benefits clearly and make it easy to reserve a spot.
Hard-hat tours, information sessions, and preview events filled with qualified families.
Email and remarketing that keep families engaged through a long pre-opening timeline.
Regular reporting on leads, events, and deposits against your goals, so you can adjust early.
Questions about lease-up.
How early should we start?
As early as you can. The more runway before opening, the more deposits you can build. We'll recommend a timeline based on your opening date and goals.
Do you work with our sales team?
Closely. Lease-up works best when marketing and sales share goals, timing, and feedback on lead quality.
What happens after we open?
We shift from launch campaigns to ongoing marketing focused on reaching and holding stabilized occupancy.
Let's plan your lease-up.
Tell us about your opening date and goals, and we'll outline a launch plan built around deposits and move-ins.
Book a Strategy Call